Let’s face it – platinum blonde is the ‘hot’ color right now thanks in part to Kim Kardashian’s nearly white shade. The high maintenance color can look very chic, but it’s important to remember that if you’re going that route that you need to make sure you keep the integrity of your hair by keeping it extra moisturized. The color can fade or go brassy easily if not taken care of.
Master colorist Amanda George was recently featured in The Hollywood Reporter’s article on the white blonde subject. Amanda advises using Philip Kingsley’s Pure Silver Conditioner as part of your routine – as “the color concentrate is strong enough to work without worrying about it being too much.” Read more on how to maintain a platinum shade at The Hollywood Reporter’s website.